Privacy Policy

Mkt and Your Privacy

This is Mkt's (legal name Elte Carpets Limited's) Privacy Policy. It describes the steps we take to protect your personal information and how and why we collect, use, retain and disclose your personal information, whether obtained online, in our stores (including Mkt, Elte or Ginger's).

What is personal information?

Personal information means any information about an identifiable individual, other than certain business contact information. This includes information such as your name, address, telephone number, birth date, payment card numbers, purchase information and e-mail address.

Collection, use and disclosure of your personal information – provision of goods and services

Elte Carpets Limited, uses and discloses personal information in order to provide you with goods and services and/or information on products and services you might be interested in. We also collect, use and disclose your personal information to comply with legal and regulatory requirements and as otherwise may be permitted or required by applicable laws.

A: Collection

We collect your personal information in connection with the provision of goods and services to you, including but not limited to situations when you:

  • make purchases or returns in one of our retail stores or online
  • communicate with our customer service representatives
  • sign up for our eNewsletter or other communication channels
  • enter into a contest, promotion or survey
  • engage with Elte Carpets Limited on social media 

We collect personal information about you for various purposes, including to:

  • manage our business and to register and maintain accurate accounts for you
  • verify your identity for our mutual protection
  • verify your eligibility for, and/or to provide you with, products, services and promotions
  • provide you with information about our products, services and promotions (see below under “Collection, use and disclosure of your personal information - for optional purposes”)
  • generate statistics and aggregate reports for internal use
  • meet legal and regulatory requirements

In most cases we collect personal information directly from you. However, in some cases, we obtain certain personal information from other sources. Unless there is a legal exception, we will obtain your consent to collect personal information about you from other sources.

B: Use

Personal information will not be used without your consent for purposes other than those for which it was collected. From time to time, we may wish to use your personal information for new or additional purposes. We will obtain your consent to use your personal information for such new or additional purposes before doing so. 

C: Disclosure

We may share information that we collect within the Elte Carpets Limited group of affiliated companies, including future affiliates. In addition, we may disclose your personal information to third parties as follows:

  • with your express consent
  • for debt collection purposes
  • for loss and fraud prevention purposes
  • if required or permitted by law
  • in connection with a sale or potential sale of all or part of Elte Carpets Limited business (in that event we will only disclose your personal information if we are satisfied that the other party will apply appropriate security safeguards to the personal information and return the personal information to us if the transaction does not proceed)
  • for optional marketing purposes (see below under “Collection, use and disclosure of your personal information - for optional purposes”)

From time to time, we may work with other organizations to offer and deliver goods and services to you on our behalf. 

D: Consent

Subject to any legal exceptions, we will inform you as to why we are collecting your personal information and with whom it will be shared, if applicable, and we will obtain your consent at or before the time of collection. Depending on the circumstances, such as the way personal information is collected and the type of personal information, your consent may be implied. 

We will not unreasonably require your consent to the collection, use or disclosure of your personal information for purposes other than those for which the information is collected as a condition to providing you with a product or service. 

You may refuse to provide or withdraw your consent to the collection, use and disclosure of your personal information at any time, unless legal reasons prevent you from doing so. However, if you refuse to provide or you withdraw your consent, we may be unable to provide you with certain goods and services. 

If you would like to withdraw your consent, please contact Elte Carpets Limited customer service.

Collection, use and disclosure of your personal information - for optional purposes

Elte Carpets Limited may wish to use the personal information you provide to communicate with you for the purpose of offering you other products and services or allowing select organizations to offer you other products and services. These offers may be sent to you by mail, fax or electronically, including by email, text or sound messages, or by telephone at the telephone number you have provided to Elte Carpets Limited.

The collection, use and disclosure of your personal information for such marketing purposes is entirely optional and not required as a condition of doing business with us. You may withdraw your consent at any time. Because of distribution schedules, you may continue to receive marketing communications for a short period of time while your request is processed. If you would like to withdraw your consent, please contact Elte Carpets Limited customer service.

Maintaining and safeguarding your personal information

Elte Carpets Limited has adopted security measures appropriate to the sensitivity of the information to protect your personal information against unauthorized access, loss or theft. 

Elte Carpets Limited limits access to personal information in its possession to those Elte Carpets Limited associates and sub-contractors who need to know such personal information to provide you with the goods and services for which the information was collected. 

Elte Carpets Limited keeps your personal information only for as long as necessary to accomplish the identified purpose(s), and then securely destroys such information.

Elte Carpets Limited Office 

80 Ronald Avenue
Toronto, Ontario
M6E 5A2, Canada
www.eltemkt.com

Changes to our Privacy Policy

 Our website will contain the most up-to-date version of this Privacy Policy; please review it periodically for changes. 

  

Security

For security of transactions, we use the Secure Sockets Layer (SSL) protocol, which encrypts any information you send to us electronically. The encryption process protects your information by scrambling it before it is sent to us from your computer. Once the website receives your transmission, we make commercially reasonable efforts to ensure its security on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot warrant the security of any information you transmit to us, and you do so at your own risk. 

Unlawful Activities

We may disclose personal information obtained through this website in order to co-operate with local, provincial, national and international authorities investigating improper or unlawful activities or to report improper or unlawful user activities on this website.

Cookies and Web Beacons

Your web browser places cookie files on your computer's hard drive. This website uses cookies to remember information you give us so that you don't have to re-enter the information each time you visit this website. Cookies also help us understand which areas of our site are popular by showing us how you and others use our site, in aggregate.  This website also uses web beacons for many of the same purposes as cookies. Web beacons collect non-personally identifiable information to let us know how our website is being used. We use this information to improve user experience on this website.

Information you send to this Website

Apart from information relating to shopping orders, eNewsletters, we do not collect or wish to receive any information or other materials from you through this website that may be considered personal, confidential or proprietary. We will consider any such information and materials that you send to us to be non-confidential, and you will be deemed to have granted to Elte Carpets Limited an irrevocable license and consent to use, copy, display, and distribute such information and materials for any purpose whatsoever. 


Date of last update: October 7, 2020